Brand Activation
Shaadi by Marriott
Moments That Matter. Associate event partner for a fashion and hospitality showcase featuring designer collections and celebrity presentations.
- Role
- Associate event partner
- Format
- Fashion & hospitality showcase
- Featuring
- Designer & celebrity showcases
- Reach
- PAN India
The objective
A hospitality brand entering the wedding category needed a showcase that read as fashion, not as a hotel sales event.
How we approached it
- Runway production and décor designed to carry designer collections credibly.
- Fashion showcase featuring Harbhajan Singh and Geeta Basra, bridal collections by Swapnil Shinde and a designer showcase by Anju Modi.
- Fashion presentation featuring Aditi Rao Hydari.
- Guest experience and hospitality management for an audience used to being hosted well.
The outcome
A showcase that positioned the brand credibly in a new category, and a continuing six-year hospitality partnership.
Shaahi Creations is our one point of contact for any event requirement. Professional, reliable and outstanding team.Onsite US Team, Marriott
