The Brief That Makes a Better Event
Most event briefs describe a format. The good ones describe an outcome. Here is the difference, and the six questions worth answering before you send one.
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Journal
Notes From
The Ground.
What we have learned producing more than 600 corporate events across India, written for the teams who commission them.
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Ideas Worth
Taking Into a Brief.
No trend round-ups. These are the decisions that actually change how an event turns out, written from experience on the floor.
Planning a Destination Offsite in India: A Practical Checklist
Destination offsites fail on logistics far more often than on location. Here is what to lock before you fall in love with a property.
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Measuring Corporate Event ROI Without Pretending
Attendance and satisfaction scores are not outcomes. Four measures that survive a conversation with a finance team.
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