Product Launch
GM Switches Brand Launch
Switch To A Better World. A celebrity-led brand launch at Marriott Convention Centre, Hyderabad, produced end to end.
- Venue
- Marriott Convention Centre, Hyderabad
- Celebrity
- Sunil Shetty
- Event type
- Brand launch
- Scope
- End-to-end event management
The objective
A brand launch anchored by a celebrity appearance needed the production to match the name on the poster.
How we approached it
- Stage design and technical production scaled to the convention centre without losing the brand.
- Entertainment and artist coordination, including celebrity movement and press interaction.
- F&B management for a full-house launch audience.
- Event production run as a single timeline from doors to close.
The outcome
A launch that used its celebrity moment as the centrepiece of a well-produced evening rather than as a substitute for one.
